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The Tow Kay Koh Story

The Beginning

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An early migrant from China, Koh first stepped foot in Singapore in the 1930s, where he rented a small shop space in Jurong, and began manufacturing noodles by hand. He set up his first noodle factory in 1950s when the handcrafted noodle business picked up. And now, the long-standing family-owned business is being run by the 4th generation Koh.

The Tow Kay Koh Story

Company Profile

Since 1930, Hup Huat Noodles Pte Ltd has been manufacturing quality traditional noodles and other food products. We are a well-reputed noodle manufacturer in Singapore as we only use quality ingredients in our products. We are dedicated to our crafts to bring wholesome, delicious yet affordable food products to the table.

With an established portfolio – more than 80 varieties of noodles and key food products, we are considered a market leader for traditional food products in Singapore.  We also serve other markets such as America, United Kingdom and Australia. Our first outlet in Jurong has since evolved into full-fledged manufacturing plant, and we have also accumulated various accreditations and awards along our journey.   

Despite being a regional consumer powerhouse, our focus is still on providing the best — ensuring quality products. We ensure that our company values are integrated into the day-to-day business to maintain long-term quality Ultimately, we aim to create sustainable, long-term economic growth, not just for our clients and consumer, but for society as well.

Company Profile

Our Values


Providing satisfaction through our quality products


State of being humble while serving our customers


Ability to adapt well to new situations to move ahead

Passion for providing quality products that push us to reach out

Skillful and knowledgeable in what we do, an expert in the industry

Our Values


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Reach out to us if you have a general or wholesale enquiry!


8 Wan Lee Road

Jurong Industrial Estate

Singapore 627940

Contact Us

Tel: + 65 6268 8335

Fax: + 65 6266 1215


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