The Tow Kay Koh Story
An early migrant from China, Koh first stepped foot in Singapore in the 1930s, where he rented a small shop space in Jurong, and began manufacturing noodles by hand. He set up his first noodle factory in 1950s when the handcrafted noodle business picked up. And now, the long-standing family-owned business is being run by the 4th generation Koh.
Since 1930, Hup Huat Noodles Pte Ltd has been manufacturing quality traditional noodles and other food products. We are a well-reputed noodle manufacturer in Singapore as we only use quality ingredients in our products. We are dedicated to our crafts to bring wholesome, delicious yet affordable food products to the table.
With an established portfolio – more than 80 varieties of noodles and key food products, we are considered a market leader for traditional food products in Singapore. We also serve other markets such as America, United Kingdom and Australia. Our first outlet in Jurong has since evolved into full-fledged manufacturing plant, and we have also accumulated various accreditations and awards along our journey.
Despite being a regional consumer powerhouse, our focus is still on providing the best — ensuring quality products. We ensure that our company values are integrated into the day-to-day business to maintain long-term quality Ultimately, we aim to create sustainable, long-term economic growth, not just for our clients and consumer, but for society as well.
Providing satisfaction through our quality products
State of being humble while serving our customers
Ability to adapt well to new situations to move ahead
Passion for providing quality products that push us to reach out
Skillful and knowledgeable in what we do, an expert in the industry